Citybus and New World First Bus (“NWFB”) take bus exterior advertising agency in house with Bravo Media

26 October 2021, Hong Kong
Private Equity

(26 October 2021, Hong Kong) Bravo Transport Services Limited (“Bravo Transport”), the parent company of Citybus and New World First Bus (“NWFB”) and a portfolio company of Templewater I, L.P., is pleased to appoint Bravo Media, a subsidiary of the same company, as the exclusive agency for the companies’ exterior and interior bus body advertising concessions, effective from 1 November 2021.

The existing three-year contract signed between Citybus, NWFB and Bus Power Limited, commenced on 1 July 2020. Citybus, NWFB and Bus Power Limited have reached a mutual agreement to terminate the contract under pre-agreed terms on 1 November 2021. Bravo Media will serve the remaining contractual period to ensure smooth transition, financial guarantees and mitigate any business impact. 

Bravo Media is part of Bravo Transport Holdings Limited. It will be the exclusive agency of the bus body exterior and interior advertising of Citybus and NWFB operating more than 1,700 buses across more than 300 routes until 30 June 2023. 

Mr. Cliff Zhang, Chairman of Bravo Transport Holdings Limited said: “Today marks a further chapter in the development of Bravo Transport Holdings Limited, as it expands into a dynamic new area of business. For our business partners and customers, we want to provide a seamless transition and will be working with the team at Bus Power to ensure this over the coming weeks. This exciting new venture enables us to offer existing and new customers a unique ‘one-stop’ solution to agencies and clients and re-invigorate the Transport Media advertising marketplace across Hong Kong.”

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